Do you already have an SEM plan in place for your business? Do you even know what SEM is? If you do not then let me briefly explain. SEM stands for Search Engine Marketing. As you may have guessed from the name it is the process of promoting your business through the search engines … usually this means optimizing your websites in some way for Google. The other search engines are kind of considered secondary markets … good for expansion, but you really should not structure your whole business around them. My favorite aspect of Search Engine Marketing is PPC because it can work so incredible fast. Adwords Campaign