Unrealistic expectations are almost always the cause of the number one mistake made by people new to Adwords. They get excited about their potential earnings and start counting money they’ve not yet made. They simply look at the numbers in their market, realize it has a lot of potential, and believe they will be able to have 10,000 visitors in the first month, resulting in tons of profits. Unfortunately, 10,000 visitors will not translate to 10,000 conversions, especially for an untested ad. For the profit to exist the traffic needs to convert. The smart and responsible thing to do is grow with the growing conversions, starting small and expanding as your conversions allow you to. This is the only way to ramp up your profits to the maximum with Adwords. Adwords can be used to promote anything even a eliminate credit card debt website.