Small Business Essentials
One of the biggest mistakes you can make in starting, building, and growing your business is to act like a non-profit.
What I mean by this is focusing on all the busywork of running a business, without focusing on cash flow.
Most entrepreneurs take way too long to generate cash flow, and they spend too much time on unimportant things. They spend a lot of time worrying about minor details like the exact angle and cut on the corner of their business card. They worry about whether the blue on their website is just a bit too blue.
They practice their elevator speeches sitting at home, and keep polishing and perfecting them without any input or feedback.
(Which, in essence, is just like talking to yourself, with about the same results.)
Similarly, when given a new strategy or approach, they spend a lot of time thinking through it, planning it, and wondering how they feel about it- but do not execute it.