So here is another thought on Pay Per Click marketing. If you are an offline business … let’s say a tree cutting service. Do you think you could benefit from PPC? Now if you are like most local business your knee jerk reaction will probably be to say ‘no,’ but let me ask you this … have you ever really given it any thought? Where does the bulk of your business come from? If I were to guess I would say from word of mouth and phone call inquiries. Now Pay Per Click can never replace the benefit of direct referral and word of mouth advertising … it is by far the most effective for any local business, it can however far outstrip the business you generate over the phone, so give it some thought. Google Ad Words